Ali has 10 years of experience working on user interface and user experience design. He is also interested in the study and research of branding and advertising fields. He started as user interface (UI) designer with web design companies and then joined an IT Holding that has successful and popular online projects. He has designed and improved some popular Persian web and mobile applications such as the first technology news website (GSM Group), the first economy-management newspaper website, and localized global projects for Iranian businesses. Ali has collaborated on successful projects that won Iranian annual web and application awards.